# How the Agent Grader works The Agent Grader gives Australian real estate agents a free, data-driven score of their digital and social media presence. It analyses your public Instagram, Facebook, and REA activity across five weighted dimensions and ranks you against other agents in your suburb. This page explains what each dimension measures, how scores are combined, what the tiers mean, and where the data comes from. ## Why not just Google yourself? Searching your own name shows fragments — a stale LinkedIn, your agency's page, maybe an old listing. It doesn't tell you how your _social presence_ compares to agents competing in your suburb, and it gives you no actionable feedback. The Agent Grader does something a search engine can't: 1. **Cross-platform aggregation** Instagram + Facebook + REA combined into a single view of your digital footprint. 2. **Contextual benchmarking** Your score is compared against agents in your suburb — not a global average. 3. **Dimension breakdown** Not just 'you're doing well' — which specific areas are strong and which are holding you back. 4. **Actionable quick wins** Personalised next steps sorted by impact. Fix your weakest dimension first for the fastest improvement. ## The five dimensions Each dimension is scored from 0 to 100. They're then combined using a weighted formula into your overall score. If a dimension has no data — for example, no Facebook page — its weight is redistributed so you're not penalised for missing platforms. ### Posting Consistency **Weight:** 25% **What it measures:** How often you publish content to Instagram and Facebook. **Why it matters:** Social algorithms favour active accounts. Agents who post consistently stay top-of-mind with buyers, sellers, and referral partners. Gaps longer than a week signal inactivity to both the algorithm and your audience. **What good looks like:** 3–5 posts per week across platforms **How to improve:** Create a weekly content calendar. Even two posts a week is a significant improvement over sporadic posting. ### Video Presence **Weight:** 20% **What it measures:** The proportion of your content that is video — particularly Reels and short-form video. **Why it matters:** Video content generates significantly more reach and engagement than static images. Instagram and Facebook both prioritise Reels in their recommendation algorithms. For agents, video builds a personal connection that listing photos alone can't achieve. **What good looks like:** 50%+ of posts are video or Reels **How to improve:** Start with one Reel per week answering a common buyer or seller question. Screen-record a market update, walk through a new listing, or share a client testimonial. ### Audience Engagement **Weight:** 20% **What it measures:** How much your followers interact with your content, measured as a ratio of likes and comments to your follower count. **Why it matters:** Engagement rate reveals whether your content resonates. A large following with no interaction is less valuable than a smaller, active audience. Comments are weighted more heavily than likes because they indicate genuine interest and often signal purchase or referral intent. **What good looks like:** 3%+ engagement rate **How to improve:** Ask direct questions in your captions. Reply to every comment. Use interactive Stories (polls, Q&A) to train the algorithm to show your content to more of your followers. ### Creative Quality **Weight:** 15% **What it measures:** How well your content resonates with your audience, measured by like rate relative to your follower count. **Why it matters:** This separates agents who post frequently from agents who post content people actually want to see. High creative quality means your visuals, messaging, and timing are connecting. It's the signal that your content strategy is working — not just your consistency. **What good looks like:** 3%+ like rate **How to improve:** Audit your last 10 posts — which got the most likes? Do more of that. Common winners: before/after staging shots, market data, neighbourhood highlights, and candid behind-the-scenes content. ### Reach & Amplification **Weight:** 20% **What it measures:** How far your content travels beyond your existing followers, combining Facebook organic reach with paid advertising signals. **Why it matters:** Posting is only half the equation. Reach measures whether your content actually gets seen. Organic reach on Facebook has declined dramatically — agents who amplify their top-performing posts with targeted ads multiply their visibility to buyers and sellers in their area. **What good looks like:** Strong organic reach rate + active Facebook ad campaigns **How to improve:** Boost your best-performing post each week with a small budget ($5–10/day) targeted to your service area. Even modest ad spend significantly extends your reach beyond organic. ## How the overall score works Your overall score is a weighted combination of all five dimensions. Each dimension contributes proportionally to the final number, with **Posting Consistency and Reach & Amplification** carrying the most weight — because they reflect sustained effort and actual content distribution. When a dimension has no data (for example, you don't have a Facebook page, so Reach can't be calculated), its weight is redistributed proportionally across the dimensions that do have data. This means you're scored on what you have, not penalised for what you don't. ### Dimension weights - **Posting Consistency:** 25% - **Video Presence:** 20% - **Audience Engagement:** 20% - **Creative Quality:** 15% - **Reach & Amplification:** 20% ## The four tiers Your overall score places you in one of four tiers. Tiers are based on composite performance, not follower count — so agents in smaller markets aren't disadvantaged by their market size. ### Platinum **Score:** 90–100 points Consistently strong across all dimensions. Posting regularly, using video, generating genuine engagement, and actively amplifying reach. These agents treat social media as a core business channel. ### Gold **Score:** 80–89 points Performing well with room to optimise. Typically strong in 3–4 dimensions with one area holding the score back. Addressing the weakest dimension usually produces a noticeable jump. ### Silver **Score:** 60–79 points Active on social but not yet optimised. Often posting consistently but underusing video, or generating decent content without much engagement. This is where most agents sit — and where quick wins make the biggest difference. ### Bronze **Score:** 0–59 points Early stage or infrequent social presence. This doesn't mean you're a bad agent — many top sellers simply haven't invested in their digital presence yet. The upside is significant: even basic consistency moves agents out of Bronze quickly. ## How suburb ranking works Your score alone doesn't tell the full story. The Agent Grader also ranks you against every other agent in your primary service area, so you can see exactly where you stand in your local market. The same scoring methodology applies to every agent — same dimensions, same weights, same data sources. Your suburb rank is a direct, fair comparison. If you're #3 of 12 agents in your suburb, that means two agents have a higher composite score and nine have a lower one. Your report also shows competitive benchmarks: how your score compares to the area average for each individual dimension, and a local leaderboard of the top agents in your suburb. ## Data and privacy The Agent Grader analyses publicly available information only — the kind of data anyone can see by visiting an agent's social media profiles or real estate listings. No passwords, logins, or account access is required. Scores are derived from an agent's public online presence across social media and property platforms. Sales figures are displayed as ranges (e.g. "50–75 properties sold"), not exact numbers, to protect individual privacy. If you prefer not to be listed, you can [request removal](/content/grader/opt-out/index.html) at any time. ## See your score Get your free Agent Grader report — five dimension scores, suburb ranking, and personalised quick wins to improve.